COMMERCIAL ADVISORY · MADRID & INTERNATIONAL

Commercial leadership for international growth

I’m Allan Viuff Andersen, a commercial and growth executive with more than 25 years of experience building brands, expanding markets and growing revenue across sporting goods, performance textiles and lifestyle businesses.

I’ve led commercial teams and operations across EMEA, North America and Latin America, working with global brands, emerging businesses and international partners. My work spans commercial strategy, go-to-market planning, distribution, partnerships, licensing and business development.

Across my career, I’ve helped businesses enter new markets, strengthen distributor networks and turn commercial plans into practical action. At adidas, beside leading the Wholesale business, I helped expand the Latin American franchise model to more than 200 stores, generating +€100 million in net sales.

At Under Armour, I led international expansion and go-to-market work across multiple markets.

At Spinnova, I helped build the commercial and licensing approach for a new textile technology, including capsule collections with adidas, H&M Group, Marimekko and Bestseller.

Today, alongside my role as Chief Commercial Officer at NORDShield, I advise textile and sporting goods and FMCG businesses on growth, market expansion and commercial execution. I bring an international perspective, hands-on leadership experience and a focus on building plans that teams and partners can deliver.

Based in Madrid, I work with teams and partners across markets. I speak Danish and English, with advanced Swedish.

Interested in working together? Please get in to discuss your goals.

LinkedIn: Allan Viuff Andersen