COMMERCIAL ADVISORY · INTERNATIONAL
Commercial growth for international markets
I help ambitious businesses build brands, expand into new markets and turn commercial plans into lasting growth.
Having lived and worked across Europe, North America and Latin America, I bring first-hand understanding of the markets, cultures and business dynamics that shape international growth.
Based in Madrid. Working with teams and partners across EMEA, North America and Latin America.
EXPERTISE · INTERNATIONAL GROWTH
Expertise that drives international growth
Practical commercial advisory for businesses ready to grow across brands, channels and markets.
Commercial strategy & growth
Clarify priorities, identify opportunities and shape a commercial plan around your business goals.
Go-to-market planning
Align product, brand, sales and channels for effective market entry and adoption.
Licensing & commercialisation
Explore models that bring products, technologies and capabilities to market.
Market expansion & distribution
Assess markets, develop distribution strategies and support partner selection and performance.
Brand & business development
Assess markets, develop distribution strategies and support partner selection and performance.
Commercial operating models
Improve the processes and ways of working that help teams execute across markets.
EXPERIENCE · COMMERCIAL LEADERSHIP
Experience that turns strategy into action.
Execution is everything.
I bring hands-on leadership across wholesale, retail, franchise, distributor and direct-to-consumer channels.
I have led international expansion and go-to-market work across multiple markets abd regions.
Built commercial and licensing approaches for emerging textile technology.
I helped grow a Latin American franchise network to 200+ stores and €100 million in net sales.
Let’s talk about your next stage of growth
Every engagement starts with your goals and the commercial challenge in front of you.