{"id":33,"date":"2026-10-04T09:15:08","date_gmt":"2026-10-04T09:15:08","guid":{"rendered":"https:\/\/ava-consulting.eu\/?page_id=33"},"modified":"2026-10-22T19:11:27","modified_gmt":"2026-10-22T19:11:27","slug":"commercial-consultancy","status":"publish","type":"page","link":"http:\/\/ava-consulting.eu\/index.php\/commercial-consultancy\/","title":{"rendered":"Commercial Consultancy Services"},"content":{"rendered":"\n
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COMMERCIAL ADVISORY \u00b7 MADRID & INTERNATIONAL<\/p>\n\n\n\n

Turn commercial ambition into market growth<\/h2>\n\n\n\n

I advise sporting goods, textile and lifestyle businesses on how to grow across markets, channels and partnerships.<\/p>\n\n\n\n

Whether you are preparing to enter new territories, refining your go-to-market approach or scaling a new product or business, I bring senior commercial experience and practical support.

25+ years building brands and markets<\/p>\n\n\n\n

Commercial leadership across sporting goods, performance textiles and lifestyle businesses, including adidas, Under Armour, Spinnova and NORDShield.<\/p>\n\n\n\n

Based in Madrid. Working with teams and partners across EMEA, North America and Latin America.<\/p>\n\n\n\n

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Explore my services<\/a><\/div>\n\n\n\n
Meet Allan<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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How I can help<\/h2>\n\n\n\n

Focused, practical support across the commercial decisions that move your business forward.<\/p>\n\n\n\n

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Commercial strategy and growth<\/h3>\n\n\n\n

Clarify growth priorities, identify opportunities and shape a commercial plan around your business goals.<\/p>\n<\/div>\n\n\n\n

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Market expansion and distribution<\/h3>\n\n\n\n

Assess target markets, develop distribution strategies and support partner selection, onboarding and performance.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Go-to-market planning<\/h3>\n\n\n\n

Align product, brand, sales and channel plans so launches are positioned for effective market entry and adoption.<\/p>\n<\/div>\n\n\n\n

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Brand and business development<\/h3>\n\n\n\n

Strengthen positioning, develop new business opportunities and build strategic partnerships that support growth.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Licensing and commercialization<\/h3>\n\n\n\n

Explore licensing and partnership models that help bring products, technologies and capabilities to market.<\/p>\n<\/div>\n\n\n\n

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Commercial operating models<\/h3>\n\n\n\n

Improve the policies, processes and cross-functional ways of working that support consistent execution across markets.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Experience that informs the advice<\/h2>\n\n\n\n

My experience includes leading international commercial teams at adidas, Under Armour, Spinnova and NORDShield. I have worked across wholesale, retail, franchise, distributor and direct-to-consumer channels, and across EMEA, North America and Latin America.<\/p>\n\n\n\n

I have supported international distributor growth, helped expand a Latin American franchise model to more than 200 stores generating \u20ac100 million in net sales, and worked on licensing and brand partnerships for emerging textile technology. At Spinnova, capsule collections with adidas, H&M Group, Marimekko and Bestseller helped bring the technology to international markets.<\/p>\n<\/div>\n\n\n\n

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A practical, collaborative approach<\/h2>\n\n\n\n

Every engagement starts with your goals and current challenges. I work with leadership teams to define the opportunity, agree priorities and shape a clear path to execution. Support can focus on a specific commercial challenge or continue as ongoing advisory work.<\/p>\n\n\n\n

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Let\u2019s talk about your plans<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

COMMERCIAL ADVISORY \u00b7 MADRID & INTERNATIONAL Turn commercial ambition into market growth I advise sporting goods, textile and lifestyle businesses on how to grow across markets, channels and partnerships. Whether you are preparing to enter new territories, refining your go-to-market approach or scaling a new product or business, I bring senior commercial experience and practical […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-33","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/ava-consulting.eu\/index.php\/wp-json\/wp\/v2\/pages\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/ava-consulting.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/ava-consulting.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/ava-consulting.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/ava-consulting.eu\/index.php\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":20,"href":"http:\/\/ava-consulting.eu\/index.php\/wp-json\/wp\/v2\/pages\/33\/revisions"}],"predecessor-version":[{"id":190,"href":"http:\/\/ava-consulting.eu\/index.php\/wp-json\/wp\/v2\/pages\/33\/revisions\/190"}],"wp:attachment":[{"href":"http:\/\/ava-consulting.eu\/index.php\/wp-json\/wp\/v2\/media?parent=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}